Giving a virtual network a visible presence
Creating a new Wholesale sub-brand for Three, to continue delivering award winning data and mobile telephony services, albeit in the shadows.
There are over 200 MVNO’s (Mobile Virtual Network Operators) in the UK, offering third party companies the opportunity to lease telephone and data spectrum. Four big players – 02, Vodafone, EE and Three – compete for market share in this competitive environment.
As brand guardians for Three in the Wholesale world, imagine how we felt when we were given total control for their MVNO proposition. It was an opportunity to do something different – no smiley people, no phones, no network graphs – unheard of in the mobile industry. Amazing!
To cut a long story short, this is what happened…
In just three years, they’ve gone from a start-up brand, to a business doubling revenue year on year. We’d like to think we’ve helped play a part in that.